As new technologies and innovations are taking place in the travel market, this has resulted in a cut-throat competition in the travel industry. As this industry is growing at an exponential rate, the number of tour operators and travel agents has also been increased. So this has decreased market share of existing travel agencies. So, to increase market share and revenue, travel agencies have to do marketing of their business.
It is necessary for a travel agency to adopt travel portal software to grow their travel business. Travel Portal Software manages all booking and operations on a single platform. As well customer can book flight, car, hotel, and cruise from the same dashboard. It increases the number of direct bookings, which in turn increases profit levels.
Online Travel Agencies should choose Travel Technology Company very carefully for the development of travel portal software. As it is the first and most important step for their success. It makes the global reach of a travel agency. As nowadays going abroad for holidays is becoming a trend. There is a huge increase in the number of travelers going overseas for holidays in past couple of years.
Travel Portal Solution has advanced analytics which helps travel agencies to identify trending tourist spots in the world. These analytics help travel agencies to offer customized trips in the off-season to achieve their targets.
Common Strategies for Travel Agencies to Increase their revenue are:
Appealing and Web Optimized Websites: A website with an appealing design always attracts customer and gives you the advantage to seal the deal. A website must be fully optimized so that appears on the first page of search engines. This will give them natural and genuine leads which will definitely be converted. Appealing Images and well-written content also gives add-on to travel website.
Identified Target Audience: It is important for travel agencies to know about its prospects and customers. Advanced Analytics of travel technology solution comes into the picture. If any travel agency knows about its target customers, then its efforts will give huge returns. And if any travel agency does not know about its customers then it’s all efforts will go in vain.
Strong Presence on Social Media: Strong Presence on Social media is now equated to Brand Image of an agency. To achieve more growth travel agencies are updated on different social media platforms such as Twitter, Facebook, and LinkedIn. More number of followers on social media platforms has more chances of going offers and deals viral.